RankFix: Ultimate Website Health Checker for Top Rankings | website health check : johnlincoln.marketing/

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health report : https://johnlincoln.marketing/

examined on: 25-01-04 09:22:00

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Site Health Check Report for
https://johnlincoln.marketing/

powered by https://rankfix.top
  Jan 4, 2025 09:22:00 UTC
22.4 / 100
Overall Score
73.64 / 100
Desktop Score
13.25 / 100
Mobile Score

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Page Title

Page Title

The Official Blog of John Lincoln

Short Recommendation

Your page title does not exceed 60 characters. It's fine.

The title tag () is one of the most important elements of your website, as it plays a vital role in both search engine optimization (SEO) and user experience. This string of text appears in search results, along with your website address, and serves as the first impression for potential visitors. To master the art of crafting a perfect title, aim to keep it between 50-60 characters, as search engines typically display this length. Incorporate your primary keyword, secondary keyword, and brand name to increase visibility and relevance. For example, a fictional gaming site could use a title like "The Future of Gaming Information is Here."

Your webpage’s title should offer a concise glimpse of what users can expect from the site, creating a clear sense of purpose and value. In addition to helping with SEO, an optimized title tag can significantly improve social sharing, making your content more attractive when shared on social media platforms. It is a key component in driving traffic and enhancing user engagement, making it crucial to ensure your title is both informative and compelling. So, be sure to craft a title that is not only descriptive but also catchy enough to grab attention!
👉 Learn more

Meta-Description

Meta-Description

Hey! I'm John Lincoln. I know digital marketing better than most. Visit this site for marketing strategy, software reviews, courses & more.

Short Recommendation

Your meta-description does not exceed 150 characters. It's fine.

A website description is a brief yet essential summary that highlights the main features and content of your site. Think of it as a short 'advertisement' designed to provide visitors with an immediate understanding of what your website offers. Although it doesn't directly impact search engine rankings, a well-crafted description can significantly boost click-through rates from search engine results, ultimately increasing site traffic. To master it, aim for a description of less than 150 characters, as this is the ideal length that search engines display in their results. Remember, each page should have its own unique description to avoid duplication, which can negatively affect user experience. When writing your description, focus on clarity and precision — ensure it highlights the most valuable aspects of your site while remaining succinct. By doing so, you'll provide a clear and compelling reason for visitors to click through and explore further, enhancing both engagement and satisfaction.

Meta Keyword

Meta Keyword

Short Recommendation

Your site do not have any meta keyword.

Meta keywords are words included in the Meta tags of a webpage, typically used to describe the page’s content. While they no longer play a significant role in search engine ranking algorithms, including relevant meta keywords can still be a useful SEO strategy. These keywords often overlap with the words used in your page’s title and description, so it's beneficial to ensure consistency. To master the use of meta keywords, focus on selecting terms that truly reflect your content and are likely to resonate with users. Even though they aren't a ranking factor for search engines, they can contribute to better site structure and help search engines understand your content more clearly. By strategically incorporating them, you enhance the overall SEO of your page, keeping it organized and easily crawlable for search engines.

Keyword Analysis

Single Keywords

Keyword Occurrence Density Possible Spam
John 11 1.583 % No
Lincoln 11 1.583 % No
» 11 1.583 % No
Comments 10 1.439 % No
Read 10 1.439 % No
marketing 7 1.007 % Yes
Marketing 6 0.863 % Yes
digital 6 0.863 % No
SEO 5 0.719 % No
Digital 4 0.576 % No
Contact 4 0.576 % No
business 4 0.576 % No
Ignite 4 0.576 % No
Visibility 4 0.576 % No
Home 3 0.432 % Yes
Blog 3 0.432 % No
company 3 0.432 % No
Google 3 0.432 % No
top 3 0.432 % No
Forecaster 2 0.288 % No

Two-Word Keywords

Keyword Occurrence Density Possible Spam
No Comments 10 1.439 % No
Read More 10 1.439 % No
More » 10 1.439 % No
John Lincoln 7 1.007 % No
2024 No 7 1.007 % No
of the 5 0.719 % No
is a 4 0.576 % No
Ignite Visibility 4 0.576 % No
digital marketing 4 0.576 % No
the right 3 0.432 % No
» How 3 0.432 % No
How to 3 0.432 % No
2023 No 3 0.432 % No
Lincoln is 3 0.432 % No
one of 3 0.432 % No
The Forecaster 2 0.288 % No
Forecaster Method 2 0.288 % No
16 Questions 2 0.288 % No
Questions to 2 0.288 % No
in 2024 2 0.288 % No

Three-Word Keywords

Keyword Occurrence Density Possible Spam
Read More » 10 1.439 % No
2024 No Comments 7 1.007 % No
More » How 3 0.432 % No
» How to 3 0.432 % No
2023 No Comments 3 0.432 % No
The Forecaster Method 2 0.288 % No
16 Questions to 2 0.288 % No
No Comments In 2 0.288 % No
Comments In 2024 2 0.288 % No
15 2024 No 2 0.288 % No
No Comments   2 0.288 % No
of Ignite Visibility 2 0.288 % No
one of the 2 0.288 % No
of the top 2 0.288 % No
the top digital 2 0.288 % No
Home John Lincoln 2 0.288 % No
John Lincoln Leading 2 0.288 % No
Lincoln Leading Digital 2 0.288 % No
Leading Digital Marketing 2 0.288 % No
Digital Marketing Expert 2 0.288 % No

Four-Word Keywords

Keyword Occurrence Density Possible Spam
Read More » How 3 0.432 % No
More » How to 3 0.432 % No
2024 No Comments In 2 0.288 % No
No Comments In 2024 2 0.288 % No
15 2024 No Comments 2 0.288 % No
one of the top 2 0.288 % No
of the top digital 2 0.288 % No
Home John Lincoln Leading 2 0.288 % No
John Lincoln Leading Digital 2 0.288 % No
Lincoln Leading Digital Marketing 2 0.288 % No
Leading Digital Marketing Expert 2 0.288 % No
Digital Marketing Expert Blog 2 0.288 % No
John Lincoln Menu Home 1 0.144 % No
Lincoln Menu Home Who 1 0.144 % No
Menu Home Who is 1 0.144 % No
Home Who is John? 1 0.144 % No
Who is John? Blog 1 0.144 % No
is John? Blog Books 1 0.144 % No
John? Blog Books The 1 0.144 % No
Blog Books The Forecaster 1 0.144 % No

Keyword Usage

Keyword Usage

Short Recommendation

The most using keywords do not match with meta keywords.

Keyword usage refers to incorporating specific keywords into your website’s meta tags and content. These keywords should accurately describe the core focus of your site to ensure it appears in relevant search engine results. To master keyword usage, start by researching the terms most likely to be searched by your target audience. Use tools like Google Keyword Planner to identify high-ranking keywords for your niche. Once you have your list, strategically place these keywords within your site’s meta tags, page titles, headings, and throughout the body of your content. Be mindful to maintain a natural flow in your writing — avoid keyword stuffing, as this can harm your site’s ranking. Regularly update your keyword strategy based on performance and search trends, and you'll see your website rise in search rankings, driving more targeted traffic.

Sitemap

Short Recommendation

Your website has a sitemap

Location

https://johnlincoln.marketing/sitemap_index.xml

Sitemap is a xml file which contain full list of your website URLs. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

You should also keep the following in mind:
1) Sitemap should be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 URLs. If you have 50K+ URLs, create multiple sitemap files and use a sitemap index file to link to each of child sitemaps. However, consider splitting your sitemap to 5,000 URLs or less.
2) Insert the path to your sitemap in the ending of robots.txt file.
3) For faster loading, the sitemap.xml can be compressed using GZIP.

Broken link: a broken link is an inaccessible link or URL of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
👉 Learn more or 👉 Learn more

Total Words

Total Words

695

Unique words are those rare, distinctive terms that reflect your website’s features and content. While search engine metrics don’t specifically prioritize these words for ranking, they are still valuable for portraying a clear and engaging image of your site. To master the use of unique words, focus on incorporating positive, evocative terms like 'complete', 'perfect' or 'shiny' to enhance user experience. These words not only capture attention but also help in creating a compelling narrative.

On the other hand, stop words are common terms such as prepositions or generic phrases like 'click here', 'offer', or 'win'. Though frequently used, these words don’t add much value for ranking. To optimize your site’s appeal and performance, aim to reduce the use of stop words and replace them with more unique, specific terms that give your content a fresh and engaging tone. This approach enhances both search relevance and user satisfaction.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 3%

The text-to-HTML ratio refers to the balance between written content and the underlying code on your web page. For optimal performance and SEO, it's essential to maintain a ratio between 20% and 60%. If your content makes up less than 20%, it suggests you're not providing enough valuable text, which can negatively impact user experience and SEO rankings. On the other hand, if the ratio exceeds 60%, search engines may flag your page as spammy due to an overwhelming amount of content relative to the code.

To master this balance, focus on creating quality content that is both informative and engaging, ensuring that your text is neither too sparse nor excessively packed. Use clean, minimal HTML code to support the content and enhance user experience, while keeping your ratio within the ideal range. This approach will help improve both SEO and the overall effectiveness of your page.

HTML Headings

  • H1(1)
  • Marketing Strategy, MarTech Reviews, Courses & More 🙂
  • H2(0)
  • H3(10)
  • Top 16 Questions to Ask a PPC Company in 2024
  • The Ultimate Guide to Conversion Rate Optimization for Any Business
  • 16 Questions to Help You Choose an SEO Company
  • Elevate Your Business with Proven Blogging Strategies in 2024
  • How to Get B2B Leads Organically from LinkedIn
  • How to Optimize for Circle to Search
  • Why Keyword Cannibalization is a Top Factor Hurting Your SEO
  • Keyword Strategy to Rank #1 in Google for Competitive Keywords
  • How to Use Lead Scoring to Boost Your Bottom Line
  • Benchmark Marketing: Track and Improve Your KPIs
  • H4(4)
  • Welcome To John Lincoln Marketing
  • About the Author
  • Get Social
  • Contact John Lincoln
  • H5(0)
  • H6(0)

The H1 tag is crucial for defining the main topic of your webpage, as it is used to highlight the primary content. While it may not be as significant as meta titles and descriptions in search engine ranking, using an H1 tag effectively can enhance your content's visibility in search results. To make the most of it, ensure your H1 is clear, descriptive, and relevant to the page’s content.

On the other hand, H2 tags serve as subheadings, providing structure and helping both visitors and search engines understand your content better. Though they aren't as important as H1 tags, they should still be utilized thoughtfully to organize your page and guide users through the information. For the best results, maintain a clear hierarchy, using H1 for your main heading and H2 for supporting sections.

robot.txt

Short Recommendation

Your website has robot.txt

  • robot.txt
  • # START YOAST BLOCK # --------------------------- User-agent: * Disallow: Sitemap: https://johnlincoln.marketing/sitemap_index.xml # --------------------------- # END YOAST BLOCK Sitemap: https://johnlincoln.marketing/sitemap.xml


A robots.txt file is a text file found in the root directory of your website. It provides search engine robots (and other bots) with instructions on how to crawl and index your site's pages. Through this file, you can specify which directories are allowed or disallowed for crawling, set time delays for bot activities, and even point to your sitemap URL. Whether you want to grant full access, restrict certain areas, or customize access, robots.txt gives you control.

To master it for SEO, ensure you add a properly written robots.txt file in your root directory. Include essential content-rich pages and public pages, while excluding sensitive ones. However, remember that while it restricts bots, it doesn't provide security. So, avoid relying on it to protect sensitive information—use proper security measures instead. This careful management will help guide search engines to crawl your site more efficiently, boosting your SEO performance.
👉 Learn more

Internal vs. External Links

Total Internal Links

82

Total External Links

6
  • Internal Links
  • https://johnlincoln.marketing
  • /
  • https://johnlincoln.marketing/
  • https://johnlincoln.marketing/bio/
  • https://johnlincoln.marketing/
  • https://johnlincoln.marketing/books-and-films/
  • https://johnlincoln.marketing/books-the-forecaster-method/
  • https://johnlincoln.marketing/books-digital-influencer/
  • https://johnlincoln.marketing/films/
  • https://johnlincoln.marketing/speaking/
  • https://johnlincoln.marketing/contact/
  • https://johnlincoln.marketing/ppc-company/
  • https://johnlincoln.marketing/ppc-company/
  • https://johnlincoln.marketing/ppc-company/
  • https://johnlincoln.marketing/conversion-rate-optimization-guide/
  • https://johnlincoln.marketing/conversion-rate-optimization-guide/
  • https://johnlincoln.marketing/conversion-rate-optimization-guide/
  • https://johnlincoln.marketing/choose-seo-company/
  • https://johnlincoln.marketing/choose-seo-company/
  • https://johnlincoln.marketing/choose-seo-company/
  • https://johnlincoln.marketing/blogging-strategies/
  • https://johnlincoln.marketing/blogging-strategies/
  • https://johnlincoln.marketing/blogging-strategies/
  • https://johnlincoln.marketing/b2b-linkedin-leads/
  • https://johnlincoln.marketing/b2b-linkedin-leads/
  • https://johnlincoln.marketing/b2b-linkedin-leads/
  • https://johnlincoln.marketing/circle-to-search/
  • https://johnlincoln.marketing/circle-to-search/
  • https://johnlincoln.marketing/circle-to-search/
  • https://johnlincoln.marketing/keyword-cannibalization/
  • https://johnlincoln.marketing/keyword-cannibalization/
  • https://johnlincoln.marketing/keyword-cannibalization/
  • https://johnlincoln.marketing/keyword-strategy-rank-for-competitive-keywords/
  • https://johnlincoln.marketing/keyword-strategy-rank-for-competitive-keywords/
  • https://johnlincoln.marketing/keyword-strategy-rank-for-competitive-keywords/
  • https://johnlincoln.marketing/lead-scoring/
  • https://johnlincoln.marketing/lead-scoring/
  • https://johnlincoln.marketing/lead-scoring/
  • https://johnlincoln.marketing/benchmark-marketing/
  • https://johnlincoln.marketing/benchmark-marketing/
  • https://johnlincoln.marketing/benchmark-marketing/
  • https://johnlincoln.marketing/page/2/
  • https://johnlincoln.marketing/page/3/
  • https://johnlincoln.marketing/page/4/
  • https://johnlincoln.marketing/page/5/
  • https://johnlincoln.marketing/page/6/
  • https://johnlincoln.marketing/page/7/
  • https://johnlincoln.marketing/page/8/
  • https://johnlincoln.marketing/page/9/
  • https://johnlincoln.marketing/page/10/
  • https://johnlincoln.marketing/page/11/
  • https://johnlincoln.marketing/page/12/
  • https://johnlincoln.marketing/page/13/
  • https://johnlincoln.marketing/page/14/
  • https://johnlincoln.marketing/page/15/
  • https://johnlincoln.marketing/page/16/
  • https://johnlincoln.marketing/page/17/
  • https://johnlincoln.marketing/page/18/
  • https://johnlincoln.marketing/page/19/
  • https://johnlincoln.marketing/page/20/
  • https://johnlincoln.marketing/page/21/
  • https://johnlincoln.marketing/page/22/
  • https://johnlincoln.marketing/page/23/
  • https://johnlincoln.marketing/page/24/
  • https://johnlincoln.marketing/page/25/
  • https://johnlincoln.marketing/page/26/
  • https://johnlincoln.marketing/page/27/
  • https://johnlincoln.marketing/page/2/
  • https://johnlincoln.marketing/books-and-films/
  • https://johnlincoln.marketing/films/
  • https://johnlincoln.marketing/speaking/
  • https://johnlincoln.marketing/contact/
  • https://johnlincoln.marketing/books-digital-influencer/
  • https://johnlincoln.marketing/books-the-forecaster-method/
  • http://johnlincoln.marketing/contact/
  • https://johnlincoln.marketing/john-lincoln-digital-marketing-consultant-2/
  • https://johnlincoln.marketing/bio/
  • https://johnlincoln.marketing/
  • https://johnlincoln.marketing/contact/
  • https://johnlincoln.marketing/john-lincoln-digital-marketing-consultant-2/
  • https://johnlincoln.marketing/bio/
  • https://johnlincoln.marketing/contact/
  • External Links
  • https://www.amazon.com/Advolution-Systematic-Self-Improving-Future-Proof-Marketing/dp/1544535015
  • https://www.facebook.com/johnlincolnofficial/
  • https://twitter.com/johnelincoln
  • https://www.youtube.com/user/IgniteVisibility
  • https://www.linkedin.com/in/johnelincoln
  • https://www.instagram.com/johnlincolnofficial/

Domain IP Information

IP

City

St. Louis

Country

US

Time Zone

America/Chicago

Longitude

-90.1979

Latitude

38.6273

NoIndex , NoFollow, DoFollow Links

Total NoIndex Links

0

Total NoFollow Links

0

Total DoFollow Links

88

NoIndex Enabled by Meta Robot?

No

NoFollow Enabled by Meta Robot?

No
  • NoIndex Links
  • NoFollow Links

NoIndex:‘noindex’ directive is a meta tag value that tells search engines not to display your website in search results. To ensure your site appears in search engine listings, avoid using ‘noindex‘ in your meta tags. For maximum visibility, always keep your pages indexable by search engines.

A webpage is typically set to ’index’ by default, allowing search engines to crawl it. To prevent this, add a directive in the HTML `` section. Master this technique to control which pages appear in search engine results and protect sensitive content.

DoFollow & NoFollow:The ’nofollow’ directive is a meta tag value preventing search engine bots from following links on your site. To optimize your site's SEO, avoid using the ’nofollow’ tag if you want search engines to follow your links. Master this by carefully choosing when to use ’nofollow’ to control bot behavior.

A ’nofollow’ link prevents search engines from passing SEO value. To set a link as ’nofollow,’ simply use this code: Anchor Text. Master this by strategically applying ’nofollow’ to links where you don't want to pass link equity, improving your SEO strategy.

👉 Learn more

SEO Friendly Links

Short Recommendation

Links of your site are SEO friendly.


An SEO-friendly link is clear, simple, and readable. It uses dashes to separate words, avoids parameters or numbers, and features static URLs. To master SEO-friendly links, ensure your URLs are descriptive, concise, and easy to understand, helping both users and search engines navigate your content effectively.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean URL by deleting or replaceing number and parameters.
2) Marge your www and non www URLs.
3) Do not use dynamic and related URLs. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical URLs in canonical tag.
👉 Learn more

Plain Text Email Test

Short Recommendation

Site passed plain text email test. No plain text email found.


A plain text email address is an email displayed directly on a website without any form of encryption or protection, making it vulnerable to email scraping agents. These automated bots crawl websites, searching for and harvesting email addresses for spamming purposes. When your email is exposed in plain text, it becomes an easy target for spammers to send unsolicited messages. This can harm your website's reputation and even impact its ranking in search engines, as search engines might associate your site with spam or malicious activity.

To protect your email address, consider using encryption methods like JavaScript or contact forms, which prevent scrapers from collecting your address. Alternatively, obfuscating the email with characters or using services like email masking can also help. By implementing these strategies, you’ll safeguard your email from unwanted attention while ensuring a cleaner and more secure online presence.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
👉 Learn more

Favicon

Short Recommendation

Your site does not have favicon.

A website favicon is a small, 16x16 pixel icon that represents a website, typically displayed in browser tabs, bookmarks, and address bars. It enhances brand recognition, providing a visual cue for users to identify a site quickly. Favicons are usually stored as .ico, .png, or .svg files in a website's root directory. 👉 Learn more

DOC Type

DOC Type : <!DOCTYPE html>
Short Recommendation

Page has doc type.

The DOCTYPE declaration is not directly an SEO factor, but it plays a crucial role in ensuring the validity and functionality of your web page. Essentially, it tells the browser which version of HTML your page is using, ensuring it's displayed correctly. Without a proper DOCTYPE, your page may render inconsistently across different browsers and devices, affecting user experience.

To master the DOCTYPE declaration, simply include it at the very top of your HTML document, before the tag. For modern web pages, the recommended DOCTYPE is , which defines the page as HTML5. This ensures compatibility and allows your page to take full advantage of the latest HTML features. Regularly validate your page using tools like the W3C Validator to catch any potential errors and maintain a well-structured, clean codebase.
👉 Learn more

Image 'Alt' Test

Short Recommendation

Your website has 13 images without Alt description.

  • Images Without Alt
  • https://johnlincoln.marketing/wp-content/uploads/2020/01/logo.png
  • data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E
  • https://johnlincoln.marketing/wp-content/uploads/2024/08/JLM_Thumb_16-Questions-to-Help-You-Choose-the-Right-PPC-Company.png
  • data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E
  • https://johnlincoln.marketing/wp-content/uploads/2024/07/JLM_ThumbThe-Ultimate-Guide-to-Conversion-Rate-Optimization-for-Any-Business.png
  • data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E
  • https://johnlincoln.marketing/wp-content/uploads/2024/07/JLM_Thumb16-Questions-to-Help-You-Select-the-RIght-SEO-Company.png
  • data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E
  • https://johnlincoln.marketing/wp-content/uploads/2024/05/JLM_Thumb_How-to-Get-B2B-Leads-Organically-from-LinkedIn.png
  • data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E
  • https://johnlincoln.marketing/wp-content/uploads/2023/04/JLM_How-to-Use-Lead-Scoring-to-Boost-Your-Bottom-Line.png
  • data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20279%20280'%3E%3C/svg%3E
  • https://johnlincoln.marketing/wp-content/uploads/2020/02/John-Lincoln-Ignite-Visibility.jpg

An ’alternate title’ or ’alt attribute’ is essential for describing images on your website. This text helps search engine crawlers understand what the image is about, improving your website's SEO. Additionally, it enhances accessibility for users who rely on screen readers, making your site more inclusive. To master this, ensure that every image on your site has a relevant, descriptive alt text. Focus on including keywords that align with your content but avoid keyword stuffing. The alt text should be concise, clear, and accurately represent the image's purpose. For example, instead of just ’image1’, describe what the image shows, like ’beautiful sunset over the mountains’. This not only helps search engines index your content better but also ensures that visitors who can't view the image still get the full experience of your website.
👉 Learn more

Depreciated HTML Tag

Short Recommendation

Your site does not have any depreciated HTML tag.


Deprecated HTML tags and attributes refer to older elements that have been replaced by more modern, functional, and flexible alternatives. These tags, outlined by the W3C in HTML4, were once commonly used but are now considered outdated as the web evolves. Although browsers still support these deprecated elements for compatibility, they are likely to lose support over time, making them unreliable for future web development.

To master web development effectively, it's important to stay up-to-date with current HTML and CSS standards. Rather than relying on deprecated tags, embrace modern techniques like CSS for styling and newer HTML elements for structure. By focusing on current best practices, you can ensure your websites are more functional, flexible, and future-proof, while avoiding potential compatibility issues as older tags become obsolete.

HTML Page Size

HTML Page Size : 151 KB
Short Recommendation

HTML page size is > 100KB

HTML page size refers to the total size of the HTML file itself, excluding external CSS, JavaScript, and image files. It's a crucial factor in determining how fast your webpage loads. According to Google's recommendations, your HTML page size should ideally be under 100 KB for optimal performance. A smaller HTML file means faster loading times, which directly enhances user experience and search engine rankings.

To master this, start by keeping your code clean and concise. Minimize the use of unnecessary HTML elements and whitespace. Utilize HTML5 semantic tags to structure your content efficiently. You can also compress your HTML files and remove redundant code. By optimizing your HTML page size, you will not only improve your website's speed but also create a better experience for your visitors.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
👉 Learn more

GZIP Compression

Short Recommendation

GZIP compression is disabled.

GZIP is a widely used compression tool that efficiently reduces the size of data by identifying and replacing repeated patterns or duplicate fragments within a byte stream. It operates by analyzing previously encountered content and compressing repetitive information, making it ideal for reducing the size of large text-based files. In practice, GZIP excels when applied to text-heavy content, such as HTML, CSS, and JavaScript. It can achieve impressive compression rates of 70-90% for these types of files, significantly improving loading times and reducing bandwidth usage.

However, GZIP may not be as effective when applied to files that have already undergone compression through other algorithms, such as images or audio files, where little to no additional compression occurs. To master GZIP and make the most of its capabilities, focus on compressing content that benefits from it — primarily text-based files. Additionally, for the best results, ensure that GZIP-compressed files stay under 33 KB, as larger files may not show significant improvements. By strategically applying GZIP to the right files and optimizing their size, you can significantly enhance site performance and user experience.

Inline CSS

Short Recommendation

Your website has 4 inline css.

  • Inline CSS
  • <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="Capa_1" x="0px" y="0px" viewbox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"></svg>
  • <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="Capa_1" x="0px" y="0px" viewbox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"></svg>
  • <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="Capa_1" x="0px" y="0px" viewbox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"></svg>
  • <a style="color: #25a69b !important;" href="http://johnlincoln.marketing/contact/"></a>

Inline CSS refers to CSS code placed directly within HTML tags, rather than being stored in an external .css file. While it may seem convenient for quick styling, it can actually slow down your webpage's loading time. Page speed is a crucial factor for search engine rankings, and slow-loading pages may negatively impact your site's visibility. To ensure optimal performance and SEO, it is best to avoid using inline CSS wherever possible. Instead, consider using external CSS files to separate content and styling, which helps keep your HTML clean and improves loading speed. Mastering the use of external stylesheets will not only enhance your website's speed but also make it easier to manage and maintain your design in the long run.

Internal CSS

Short Recommendation

Your website has 7 internal css.

Internal CSS refers to the style code written directly within an HTML page using the style tag. While this can be convenient for small projects or quick edits, it can increase the loading time of a page since the CSS is loaded with the HTML every time the page is accessed. This means no caching is possible for the CSS, resulting in a slower user experience.

To optimize performance, it's advisable to use external CSS files. By linking to a separate CSS file, the browser can cache the stylesheets, reducing load times for subsequent visits. Plus, external CSS makes it easier to manage and update styles across multiple pages. So, for faster, more efficient web design, consider moving your CSS into an external file.

Micro Data Schema Test

Short Recommendation

Site passed micro data schema test. 2 results found.

  • Micro data schema list
  • <header id="masthead" itemscope="itemscope" itemtype="https://schema.org/WPHeader"><p class="main-title bhf-hidden" itemprop="headline"><a href="https://johnlincoln.marketing" title="John Lincoln" rel="home">John Lincoln</a></p><div data-elementor-type="wp-post" data-elementor-id="2450" class="elementor elementor-2450" data-elementor-post-type="elementor-hf"><section class="elementor-section elementor-top-section elementor-element elementor-element-1dfff1f header-top elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1dfff1f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32bbc40" data-id="32bbc40" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b6d1602 elementor-widget elementor-widget-image" data-id="b6d1602" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="/"> <img width="250" height="44" src="https://johnlincoln.marketing/wp-content/uploads/2020/01/logo.png" class="attachment-large size-large wp-image-2452" alt="" /> </a></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bbf7832" data-id="bbf7832" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e3839b7 top-right-menu elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="e3839b7" data-element_type="widget" data-settings="{&quot;layout&quot;:&quot;dropdown&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;fas e-plus-icon\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> <span class="elementor-screen-only">Menu</span></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-e3839b7" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home menu-item-6189"><a href="https://johnlincoln.marketing/" aria-current="page" class="elementor-item elementor-item-active" tabindex="-1">Home</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-435"><a title="Who is John?" href="https://johnlincoln.marketing/bio/" class="elementor-item" tabindex="-1">Who is John?</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-430 current_page_item menu-item-653"><a title="John Lincoln Blog" href="https://johnlincoln.marketing/" aria-current="page" class="elementor-item elementor-item-active" tabindex="-1">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2432"><a href="https://johnlincoln.marketing/books-and-films/" class="elementor-item" tabindex="-1">Books</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2425"><a href="https://johnlincoln.marketing/books-the-forecaster-method/" class="elementor-sub-item" tabindex="-1">The Forecaster Method</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2429"><a href="https://johnlincoln.marketing/books-digital-influencer/" class="elementor-sub-item" tabindex="-1">Digital Influencer</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2435"><a href="https://johnlincoln.marketing/films/" class="elementor-item" tabindex="-1">Films</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2398"><a href="https://johnlincoln.marketing/speaking/" class="elementor-item" tabindex="-1">Speaking</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-438"><a title="Contact John Lincoln" href="https://johnlincoln.marketing/contact/" class="elementor-item" tabindex="-1">Contact</a></li></ul></nav></div></div></div></div></div></section></div></header>
  • <footer itemtype="https://schema.org/WPFooter" itemscope="itemscope" id="colophon" role="contentinfo"><div class='footer-width-fixer'><div data-elementor-type="wp-post" data-elementor-id="2451" class="elementor elementor-2451" data-elementor-post-type="elementor-hf"><section class="elementor-section elementor-top-section elementor-element elementor-element-114756f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="114756f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e8568f copyright" data-id="4e8568f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4830020 white-text elementor-widget elementor-widget-text-editor" data-id="4830020" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>© 2024 John Lincoln • All Rights Reserved.</p><p></p></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d128bf1 footer-menu" data-id="d128bf1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0b84a4 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="c0b84a4" data-element_type="widget" data-settings="{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;fas fa-caret-down\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade"><ul id="menu-1-c0b84a4" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3146"><a href="https://johnlincoln.marketing/john-lincoln-digital-marketing-consultant-2/" class="elementor-item">Home</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2457"><a href="https://johnlincoln.marketing/bio/" class="elementor-item">John Lincoln, Leading Digital Marketing Expert</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-430 current_page_item menu-item-2492"><a href="https://johnlincoln.marketing/" aria-current="page" class="elementor-item elementor-item-active">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2456"><a href="https://johnlincoln.marketing/contact/" class="elementor-item">Contact</a></li></ul></nav><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-c0b84a4" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3146"><a href="https://johnlincoln.marketing/john-lincoln-digital-marketing-consultant-2/" class="elementor-item" tabindex="-1">Home</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2457"><a href="https://johnlincoln.marketing/bio/" class="elementor-item" tabindex="-1">John Lincoln, Leading Digital Marketing Expert</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-430 current_page_item menu-item-2492"><a href="https://johnlincoln.marketing/" aria-current="page" class="elementor-item elementor-item-active" tabindex="-1">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2456"><a href="https://johnlincoln.marketing/contact/" class="elementor-item" tabindex="-1">Contact</a></li></ul></nav></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c3fba76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c3fba76" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecac81e" data-id="ecac81e" data-element_type="column"><div class="elementor-widget-wrap"></div></div></div></section></div></div></footer>
Microdata refers to the underlying information associated with an HTML string or element. For example, the word ’Avatar’ could refer to a profile picture on a social platform or the popular 3D movie. Microdata helps specify this contextual reference, allowing search engines and applications to better understand your content. By embedding microdata into your HTML, you enhance the visibility of your content, making it easier for search engines to display it more accurately in search results.

To master microdata, start by adding structured data tags to your content using the correct syntax, like schema.org. This ensures that search engines can easily interpret and categorize your content. Over time, this will improve your content's visibility and ranking in search results, leading to a better online presence. With practice, you'll find it becomes second nature to use microdata to optimize your site for search engines and enhance user experience.
👉 Learn more

IP & DNS Report

IPv4

IPv6

Not Compatiable

IP Canonicalization Test

Short Recommendation

Site failed IP canonicalization test.

IP canonicalization occurs when multiple domain names are registered under a single IP address. This can confuse search bots, as they may mistakenly label all the sites as duplicates of one, potentially harming their search rankings. It's a bit like URL canonicalization, where different URLs pointing to the same content are consolidated to avoid duplicate content penalties.

To effectively manage IP canonicalization, the best approach is to use proper redirects. By setting up 301 redirects from any non-primary domains to your main site, you signal to search bots which site is the authoritative one. This ensures that search engines understand the relationship between the domains and avoid treating them as duplicates. Mastering this technique can prevent SEO issues and help maintain your site's credibility and rankings.
👉 Learn more

URL Canonicalization Test

Short Recommendation

Site failed URL canonicalization test.

Canonical tags are HTML elements that help prevent duplicate content issues by telling search engines which version of a webpage is the ’main’ one. When multiple URLs lead to the same content, the canonical tag consolidates them into a single, preferred URL. This ensures that search engines don't penalize your site for having duplicate content, which can affect your search rankings.

To master the use of canonical tags, always ensure you implement them correctly by placing the tag in the section of your HTML. Use the rel="canonical" attribute to point to the preferred URL. Also, remember to regularly audit your site to identify pages with similar or duplicated content and apply the canonical tag appropriately. This simple yet powerful technique can improve your SEO performance by consolidating link equity and preventing potential penalties for content duplication. Like:
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different URLs with same content or page now comes under the link or URL mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication.
Use canonical tag for all the same URLs.
👉 Learn more

cURL Response

  • url : https://johnlincoln.marketing/
  • content type : text/html; charset=UTF-8
  • http code : 200
  • header size : 630
  • request size : 145
  • filetime : -1
  • ssl verify result : 20
  • redirect count : 0
  • total time : 0.305263
  • namelookup time : 0.07122
  • connect time : 0.105525
  • pretransfer time : 0.14546
  • size upload : 0
  • size download : 154168
  • speed download : 505033
  • speed upload : 0
  • download content length : 154168
  • upload content length : 0
  • starttransfer time : 0.197345
  • redirect time : 0
  • redirect url :
  • primary ip : 104.196.144.125
  • certinfo :
  • primary port : 443
  • local ip : 207.244.234.60
  • local port : 35574
  • http version : 3
  • protocol : 2
  • ssl verifyresult : 0
  • scheme : HTTPS
  • appconnect time us : 145273
  • connect time us : 105525
  • namelookup time us : 71220
  • pretransfer time us : 145460
  • redirect time us : 0
  • starttransfer time us : 197345
  • total time us : 305263
  • effective method : GET

PageSpeed Insights (Mobile)

Performance

  • Emulated Form Factor Mobile
  • Locale En-US
  • Category Performance
  • Field Data
  • First Contentful Paint (FCP) 2662 ms
  • FCP Metric Category AVERAGE
  • First Input Delay (FID)
  • FID Metric Category
  • Overall Category AVERAGE
  • Origin Summary
  • First Contentful Paint (FCP) 2662 ms
  • FCP Metric Category AVERAGE
  • First Input Delay (FID)
  • FID Metric Category
  • Overall Category AVERAGE
  • Lab Data
  • First Contentful Paint 7.2 s
  • First Meaningful Paint
  • Speed Index 7.2 s
  • First CPU Idle
  • Time to Interactive 12.4 s
  • Max Potential First Input Delay 380 ms

  Audit Data

Resources Summary

Aggregates all network requests and groups them by type. Learn More

Eliminate render-blocking resources

Potential savings of 2,550 ms

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn More

Efficiently encode images

Optimized images load faster and consume less cellular data. Learn More

Enable text compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn More

Serve static assets with an efficient cache policy

1 resource found

A long cache lifetime can speed up repeat visits to your page. Learn More

Reduce the impact of third-party code

Third-party code blocked the main thread for 530 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn More

Total Blocking Time

500 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

JavaScript execution time

1.1 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn More

Server Backend Latencies

10 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn More

Properly size images

Potential savings of 5 KiB

Serve images that are appropriately-sized to save cellular data and improve load time. Learn More

Reduce unused CSS

Potential savings of 440 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn More

Avoids enormous network payloads

Total size was 1,529 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn More

Minimize main-thread work

2.0 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Avoid chaining critical requests

9 chains found

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn More

Avoids an excessive DOM size

523 elements

A large DOM will increase memory usage, cause longer Learn More

Avoid multiple page redirects

Redirects introduce additional delays before the page can be loaded. Learn More

Minify JavaScript

Minifying JavaScript files can reduce payload sizes and script parse time. Learn More

User Timing marks and measures

Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn More

Network Round Trip Times

20 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn More

PageSpeed Insights (Desktop)

Performance

  • Emulated Form Factor Desktop
  • Locale En-US
  • Category Performance
  • Field Data
  • First Contentful Paint (FCP) 1596 ms
  • FCP Metric Category FAST
  • First Input Delay (FID)
  • FID Metric Category
  • Overall Category AVERAGE
  • Origin Summary
  • First Contentful Paint (FCP) 1596 ms
  • FCP Metric Category FAST
  • First Input Delay (FID)
  • FID Metric Category
  • Overall Category AVERAGE
  • Lab Data
  • First Contentful Paint 0.4 s
  • First Meaningful Paint
  • Speed Index 1.1 s
  • First CPU Idle
  • Time to Interactive 2.8 s
  • Max Potential First Input Delay 250 ms

  Audit Data

Resources Summary

Aggregates all network requests and groups them by typeLearn More

Eliminate render-blocking resources

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn More

Efficiently encode images

Optimized images load faster and consume less cellular data. Learn More

Enable text compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn More

Serve static assets with an efficient cache policy

1 resource found

A long cache lifetime can speed up repeat visits to your page. Learn More

Minimize third-party usage

Third-party code blocked the main thread for 240 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn More

Total Blocking Time

150 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

JavaScript execution time

0.6 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn More

Server Backend Latencies

10 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn More

Properly size images

Potential savings of 651 KiB

Serve images that are appropriately-sized to save cellular data and improve load time. Learn More

Reduce unused CSS

Potential savings of 440 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn More

Avoids enormous network payloads

Total size was 2,165 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn More

Minimizes main-thread work

1.5 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Avoid chaining critical requests

10 chains found

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn More

Avoids an excessive DOM size

534 elements

A large DOM will increase memory usage, cause longer Learn More

Avoid multiple page redirects

Redirects introduce additional delays before the page can be loaded. Learn More

Minify JavaScript

Minifying JavaScript files can reduce payload sizes and script parse time. Learn More

User Timing marks and measures

Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn More

Network Round Trip Times

20 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn More